Reading Art Works presents Alan Berg CSP

Reading Art Works is proud to present WeddingWire education guru Alan Berg, CSP, right here in Reading, PA, for a Pop-Up Wedding Workshop, sponsored by Best Wedding Showcase.

Learn how to sell to the Millennials, make more money and use your reviews in creative ways... and with a VIP ticket, a morning workshop, lunch, and a great swag bag are included!

Here’s what you’ll learn:

VIP Morning Master Class: 10:00am - 12:00pm

• Digital Conversations Dissected
  It seems that most of our conversations these days are happening digitally: email, text, LiveChat, Facebook Messenger, etc. They don't want to pick up the phone and they're reluctant to meet in person. What's a wedding pro to do? Learn how to have better digital conversations, that's what!
  
  In this special Master Class, Alan is going to have the 10 lucky businesses bring copies of your digital conversations, and he's going to show you exactly how to improve them, so you'll get more, and faster responses.
  

VIP Bonus: Lunch with Alan and a cool Swag Bag, worth over $250, are included for VIP ticket holders! - 12:00pm - 1:00pm

Afternoon General Session (also included with your VIP ticket): 1:00pm - 4:00pm

• 10 Creative Ways to Use Your Reviews to Make More Money
  Are your reviews gathering dust on industry websites? Reviews are a key way to showcase your expertise – all from the voice of happy clients! Great reviews increase the likelihood potential clients will view your online profiles, but they can also make a big impact on your overall brand exposure both on- and offline. In this presentation, marketing expert Alan Berg will help you set your business up for success during busy inquiry season, and all year long!
  
  
• Top Down Selling For A Better Bottom Line & Pricing Strategies
  When it comes to running your business, it’s better to work smarter, not harder. This attitude doesn’t just apply to your services – it also applies to your sales process! In this presentation Alan will show you how to leverage top down selling opportunities to help boost your bottom line. In addition, Alan will show you different ways to structure your pricing, for maximum profitability!
  
  

About our speaker:

Alan Berg has been called "North America’s leading speaker and expert on the business of weddings & events". He's published 2 wedding magazines, he was VP of Sales and Market Intelligence at The Knot and now serves as a contributing eductation expert to WeddingWire. Alan has spoken in 10 countries about the business of weddings and events. He's the co-founder of WeddingBusinessSolutions.com and the wedding industry's only Certified Speaking Professional (CSP), and he speaks at conferences, around the world, about how to improve your wedding business. For more information visit www.AlanBerg.com

Here's a neat idea:

* * Give back to those who bring you business: * *

Why not buy a 2, 3 or 4-pack of tickets, and invite some of the people who bring you business during the year, and give them a great 'thank you' gift? It's a gift they'll remember when they're making more money, too!

Why should you attend?

We could give you lots of reasons, but listen to these people who’ve heard Alan speak at conferences like Wedding MBA, Catersource, WeddingWire World, The Special Event Show and conferences around the world:

• “We always look forward to hearing Alan speak and take away a bushel full of information to put into practice. His energy is infectious.” - Eva Sealey, Centaur Arabian Farms, Flint, TX
• "I always look forward to Alan Berg speaking at a wedding industry conference. He's straight up. No sugar coating. Very motivating. I like that." - Darlene Taylor, Taylormade Weddings, Winchester, VA

What will you say after hearing Alan's presentations? Register now and find out.

You’d normally have to travel to a national conference to see and hear Alan speak, so this is really a special treat. Bring some friends or associates and share the knowledge… and save with multi-attendee discounted tickets!

What should you do now? Register and tell your friends (yeah, share the knowledge with other great wedding pros, make it a joint field trip).

- A special thanks to Reading Art Works for hosting us and to Best Wedding Showcase for their sponsorship.

For more information about Best Wedding Showcase go to: www.bestweddingshowcase.com